There are two major problems that brands face when entering the realm of social media marketing:
- They get caught up in that “new car smell” and they try everything with no planning
- They plan, but they bite off more than they can chew
Both of these issues lead to problems. At best, you find yourself with lackluster results. At worst, you fail miserably in your social media marketing endeavors.
We avoid this problem with a very simple solution: ADR. ADR stands for Awareness, Demand, and Revenue. Here’s a good ol’ fashioned Venn diagram to show you how it works.