First, I’d like to extend many thanks to the organizers of PodCamp Philly. The Pandemic Labs contingent, including myself, Matt, and Kristin had a great time meeting everyone and learning from the exceptional assemblage of minds at the event. I’d also like to thank those that came to my session The Cool Kids: Why Brand Personality Matters. I was flattered that so many came out to hear what I had to say. For those of you who requested a copy of the deck, I hate to disappoint, but my presentation was just a series of photos that mean nothing whatsoever unless accompanied by narration. Alternatively, I distilled the presentation into this blog post. Thanks again!
The Cool Kids: Why Brand Personality Matters (An Overview)
The presentation was designed to:
- Explain the history of “identity marketing”
- Offer an equation to understand the importance of brand personality and how it equates to revenue
- Define brand personality
- Give advice for the creation of brand personality optimized for social media and revenue generation