This past weekend I was part of casual (but lengthy) discussion on short-form versus long-form content, and it got me thinking more about the nature of and uses for both.
I think it’s probably safe to say that the rise of Twitter has had a direct relationship to the rise of short- (even micro-)form content. There was even a fantastic spoof video a while back about “Flutter: The New Twitter”. But the existence of Twitter didn’t create the long vs. short discussion, it merely altered our definitions of long and short. There is certainly a part of me that agrees with Tris Hussey that it is “kinda ironic that blog posts are now considered ‘long form’ content.”
But the fact of the matter is this: people should spend less time discussing which is better, and more time figuring out how to use them together to create the best possible messaging results.