Between you and me, I think most people out there don’t understand Twitter. I think they’re confused by the RT #hashtag @mention mumbo jumbo. But truth be told, it can be an insanely powerful business tool and can help spread your brand’s message like a wildfire.
Think of it like this: on Twitter you can chat with someone without being their “friend”. You’ve never been able to do that on Facebook. I’m not hating on Facebook, it’s amazing for so many things, but Twitter is a completely open arena for two-way communication.
The problem with Twitter is that people who aren’t confused by it sometimes abuse it. This is mostly by companies or people trying to sell you something. Realtors are a great example. Do you follow any real estate agents on Twitter? Don’t bother. All they do is Tweet house and apartment listings. Isn’t that what you already do on your website, Facebook page and blog? Don’t show me the same listings on 3 or 4 different channels and expect that to get my click. Say “Hi” to me or link me to an article you wrote on how awesome a particular neighborhood is. Would you ever meet someone in person and just start shouting real estate listings at them without saying anything else or even listening to them? Then don’t do it online either.