We work with a lot of Facebook Pages and we study even more of them. It’s amazing what sort of patterns become clear when you study tens of thousands of posts from hundreds of Pages. One pattern that has struck me is the “East Coast Mindset” displayed by so many major Facebook Pages.
Nowadays, most people are pretty clear that using third-party software to schedule your Facebook posts is a terrible idea (though that may be changing). But that leaves many companies with the problem that their social media manager only works so many hours per day. These hours are almost always reflected in the post times of that Page, and very often bear no regard for the makeup and location of that Fan base.
We’ve studied a number of Pages lately and more interesting than the times when most people do post is the one time when almost no one does: 10PM Eastern.