Mediocrity should be a hard pill for your brand to swallow. You should not be OK with doing a job that can be considered “good enough”. This isn’t a rally-time bar hookup, and just doing a thing isn’t the same as mastering its craft. Are we all guilty of falling prey to this sort of cantankerous folly? Hells yeah. Do we know better? For sure. Does realizing either of those things make us in any way, shape or form immune? Nope. But when it comes to a well-designed, and well-executed social media strategy for your brand, simply put: mediocre won’t cut it.