There are fundamental drivers of every human action. Many people are aware of Maslow’s Hierarchy of Needs, but there are other theories about our innate motivations as well, such as William Glasser’s ‘Choice Theory’. I’d venture a bet that 95% of readers have encountered one of these lists at least once in their lives. Interestingly, but perhaps unsurprisingly, in almost all lists of the basic human needs there is a need called “Love/Belonging”, the need that is fulfilled by acceptance of family, friends, and society at large.
This need to be accepted and respected by others is powerful and universal. We all feel it, and now social media platforms such as Facebook, Twitter, and Foursquare have thrown us all quite a curve ball in terms of what must occur for us to feel fulfilled in this area. As a result, what was once a genuine effort to fulfill our need for love/belonging has mutated into the most widespread and deep-seated epidemic of narcissism the world has ever seen.