A handy list of do’s and don’ts, for achieving social media success in 2016.
1. Don’t rely on organic reach.
It should be no shock that organic reach on Facebook, Twitter, and their ilk is on a steady decline. When developing social media content, and planning your social media marketing campaigns, it’s crucial that you set aside budget for promoting that content. To succeed, social media content must reach the right users, at the right time, and with the right message. Facebook (and now Instagram) offer unprecedented targeting parameters for online advertisements. You want to hit the 1,000 people outside Omaha who eat Oreos, watch Supergirl, listen to Kanye and spent money online in the past 30 days? You got it, dude. Set aside part of your production budget, to promote the content you’re creating. You’ve spent time and money crafting a story; it should be told the right way.