Ashes to ashes, dust to snapstreaks.
While a eulogy might be premature, it’s safe to say 2018 has been a whirlwind for the popular social channel Snapchat. In February, the app rolled out a controversial update to a majority of its users. An update that, to say the least, was very unpopular among the vast global userbase the app had built in the 5 years it has been live.
Boasting 187 million daily active users worldwide at the end of 2017, Snapchat was touted as one of the most important social networks among its younger audience. It is a platform for individuals to both connect directly with their friends and consume media via the app’s branded “Discover” stories. Users share short (up to 10 second) photos and videos – or “snaps” —with their friends, either directly or through the ‘stories’ feature. Living for either the duration of the snap, or 24 hours, respectively, snaps provided an authentic way to both share and view authentic views into friend’s daily lives.