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Context Over Dogma - The Official Blog of Pandemic Labs
Industry Commentary

Tik Tok, staying home, and should brands join?

TikTok, a short-form mobile video publishing app popular amongst younger generations, is seeing a rise in users as stay-at-home orders sweep the nation. The app saw an uptick in downloads between March 16 and 22, with an 18 percent increase. During this week the app was downloaded a whopping two million times. With more people joining the app to pass time, will they become a loyal user or is this app only being used in the interim?

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March 29, 2020by Kayla Favaloro
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Tik Tok, staying home, and should brands join?

Tik Tok, staying home, and should brands join?

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