Context Over Dogma exists to promote discussion and share ideas about all aspects of digital media. As the name implies, our focus is on the thoughtful understanding of context rather than the blind application of dogmatic thinking. “Because that’s how it’s always been done” is not an acceptable basis for the creation and execution of new marketing campaigns. We are, yet again. in the middle of a massive shift in the way people consume information. As such, the way in which marketers and advertisers reach consumers must also change. Leave your preconceived notions at the door and embrace new possibilities.
Who’s behind Context Over Dogma?
“Context Over Dogma” is edited and maintained by me, Dana, our VP of Client Services. I work with all of our current Clients, while also leading our new business efforts. 10+ years of advertising and digital experience working in a variety of industries including automotive, healthcare, travel and tourism, has lead to many of the thoughts and cases that will be discussed here.
How can you engage Context Over Dogma?
We believe in tapping into the collective wisdom and are always looking for insightful people with something to contribute to the discussion. We are open to new team members, guest posts, comments, partnerships, social media experiments, and anything else that can benefit the entire social media community. We actively want to be a part of any reports, articles, experiments or things that would otherwise contribute to the the discussion and make people think. Don’t hesitate to get in touch.
The Legal Stuff
Context Over Dogma by Pandemic Labs is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. Attribution must be made to either “Context Over Dogma,” “Pandemic Labs,” or the author of the post you are using.