facebook_-_doing_it_wrongYes, that title required three exclamation points.

Here at Pandemic Labs, we’ve been working in social media for a long time. And over the years, we’ve developed some great tools that have allowed us to gain insight into the depths of social media usage. Most recently, we’ve developed a tool called Watchtower that allows us to gain tremendous insight into Facebook Pages.

We want to share as much of our knowledge as possible, because the better marketers are at social media, the happy we will all be as users. To that end, you are going to see a lot more information from us in our new series “The Science of Social.”

To kick things off, we’ve created this infographic which shows some key insight into what Facebook users engage with the most versus what brand Pages post the most.

Check it out:


Written by Matt Peters
Matt is the Co-Founder and CEO of Pandemic Labs, and enjoys thinking about, writing about, and talking about social media marketing whenever someone will let him.