Looks like you’re enjoying an extra 2.5 million interactions this month thanks to that NFC Championship win. The extra interactions brought your engagement rate up from a somewhat respectable 0.70% to a whopping 1.59%.

You’re approaching the Super Bowl and Facebook Page dominance, but there are still a few areas where you can improve. Most notably the timing of your content. Take a look at the graph below.

Hour of day

Your fans love to engage with your content when you post it between 11pm – 4am EST, but these are some of your lowest volume posting times. Instead you post mostly at 1pm and 2pm EST and experience some of your page’s lowest average engagement per post.

You’re also posting a lot on Sunday (a given) and doing very well. But your second best day, Saturday, has gotten the fewest amount of posts in the last 30 days. What gives? People are gearing up for gameday and you’re leaving them hanging.

Day of Week

We would never suggest posting only at one time, but we also can’t argue against the preferences of your fan base.

This data was compiled and analyzed by Pandemic Labs, using their proprietary Facebook analytics software, Watchtower.

Good luck on Sunday!

Written by Greg Shumchenia