In previous blog posts, strategies for the development and deployment of smart Facebook fan acquisition campaigns have been outlined. In this post, we’re going to look at two houses, both alike in dignity. Using Watchtower Analytics, we analyzed the Facebooking of the two biggest comic book publishers out there. Here’s what we found.
Both brands lean heavily on the 12:00 pm Eastern posting time. This suggests a mechanical schedule that isn’t optimized for the times at which each brand receives proportionally higher engagement, as detailed below.
Both brands are neglecting the peak engagement times, as reported by Watchtower’s data. Note that on the infographic, we’re using GMT -4 when commenting on times of day. DC is posting most frequently on Wednesdays (for those that don’t know, that’s when new comics are released for sale each week), and Marvel posts primarily on Fridays (a less-than-stellar day in terms of engagement metrics)
We’ve graded Marvel as slightly ahead of DC, in terms of overall effectiveness on Facebook. This is due to their growth rate, and active promotion of content to their existing fans.
Any thoughts on the infographic below? Drop us a line in the comments, or tweet us at @PandemicLabs. We’d love to hear from you.