With much of the world currently experiencing stay-at-home orders and lockdowns due to COVID-19 concerns, people are spending more time than ever online. Over the past few weeks, social media engagement alone has increased by 61%. But with the world in a state of crisis, it can be tricky to know what to say or if anything should be said at all, especially for brands.

Despite the challenges, there are still ways to positively connect on social media. Read on for our top three tips for posting during the pandemic.

As 2019 comes to a close, we are looking back at some of the changes introduced this year on Instagram, Facebook, and Twitter. From hiding likes to app redesigns to the end of political advertising, new features and updated policies have changed how users experience each platform. As consumers’ mindset on content consumption and the social media landscape evolved, the platforms took 2019 as an opportunity to shift towards authenticity and privacy.

Below are just a few social media changes implemented over the course of 2019.

After a long wait, Twitter has just implemented a new feature requested by many: the ability to hide replies to Tweets. While it may seem like a game-changing tool, perfect for banishing trolls and steering the conversation, the truth is a bit more complicated. Read on for our thoughts on when it might make sense for your brand to hide replies, and why it might be better, in Twitter parlance, to take a step back and “get dunked on” when things aren’t going as planned.

Welcome to the age of meaningful social. That’s right, you heard me! ICYMI, Facebook and Instagram recently rolled out a time management tool. Say what? The social channel announced on the Facebook Newsroom that they aren’t fans of mindless scrolling on the apps: “We want the time people spend on Facebook and Instagram to be intentional, positive, and inspiring. Our hope is that these tools give people more control over the time they spend on our platforms and also foster conversations between parents and teens about the online habits that are right for them.”

In the rapidly evolving luxury market, consumers and their changing tastes are driving brands to adapt their marketing approach. Every brand has internal marketing materials and guidelines (or they should) defining what “luxury” means to them and what it means to their customers. These definitions are based on heritage, but should also be measured against the modern luxury consumer landscape.