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Context Over Dogma - The Official Blog of Pandemic Labs
Advice and Tips, Social Networks

The Move to Micro – Why Micro Influencers Are a Smart Marketing Choice

We probably don’t have to tell you that influencer marketing is on the rise. All you have to do is log on to Instagram, and you’ll see what we mean. From celebrities with millions of fans to that girl you knew in high school whose dog now has ten thousand followers, it seems like everyone wants to be an influencer. With so many options, it can be tricky to navigate when and how influencer partnerships may fit into your marketing goals. At first glance, it might seem like the more followers the better. After all, that’s more eyes on your product or service.

But what we’re finding is that bigger is not always better.

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February 19, 2020by Michelle Osbourn
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Analysis, Social Networks

Facebook, Instagram and Twitter: 2019 Year In Review

As 2019 comes to a close, we are looking back at some of the changes introduced this year on Instagram, Facebook, and Twitter. From hiding likes to app redesigns to the end of political advertising, new features and updated policies have changed how users experience each platform. As consumers’ mindset on content consumption and the social media landscape evolved, the platforms took 2019 as an opportunity to shift towards authenticity and privacy.

Below are just a few social media changes implemented over the course of 2019.

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December 30, 2019by Andrew Bitto
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Industry Commentary, Social Networks

Instagram continues hiding likes for users. What will this mean for influencer marketing as we know it?

Instagram is expected to surpass 111 million users as 2019 nears an end. Facing changes in user mindset and content consumption, and a quickly evolving social media landscape, the app is shifting focus towards authenticity, connection with community and content creation.

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November 10, 2019by Kayla Favaloro
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Industry Commentary, Social Networks

The Four Biggest Takeaways from Facebook’s F8 2019

Last week, thousands gathered in Silicon Valley for Facebook’s annual F8 conference. Although the conference is largely for developers, its announcements can help marketers better prepare for upcoming changes to the algorithm, updated features, and app redesigns.

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May 6, 2019by Michelle Osbourn
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Social Networks

Instagram Launches Checkout

This morning, Instagram announced a new feature for the platform called Checkout. Checkout makes it quick and secure for users to buy the products they discover on Instagram.

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March 19, 2019by admin
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Social Media During COVID-19: 3 Tips For Companies

Tik Tok, staying home, and should brands join?

Tik Tok, staying home, and should brands join?

The Move to Micro – Why Micro Influencers Are a Smart Marketing Choice

The Move to Micro – Why Micro Influencers Are a Smart Marketing Choice

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"Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable."

-William Pollard

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