Drumroll, please! Facebook recently dropped Premiere, which is Facebook Live plus all the benefits minus the shaky spontaneity of a live video. Forget about an impromptu stream – Premiere is yet another step towards carefully curated content designed to reap engagement, and that’s always a good thing in our book. With Facebook Premiere, brands can now debut exciting event announcements or videos without all of the stress and unpredictability of a live stream. Of course, you could just post or schedule your video – but trust us, this new feature can be your hypeman. Did we stutter? Facebook is giving you the option to send notifications and countdowns on social in addition to having users tune in and comment versus just posting and hoping for the best (like in the good ol’ days, ha). Why worry about ensuring things go off without a hitch when you can post content that’s pre-approved AND allows users to interact as they watch?

Fidji Simo, Facebook VP of Product for Video, puts it simply: “People will be able to experience Premieres of videos like movie trailers or new content from their favorite creators, alongside other fans together in real time — just like watching a Facebook Live video.”

So spread the word – tell your friends, tell your fam. Who doesn’t want to tune in to see how something plays out? Loyal viewers can subscribe to notifications so they won’t miss out on your Premiere video. Don’t forget, your video should be at least 30 seconds long and scheduled at least 10 minutes in advance. And if you’re into time management, you can schedule your Premiere at most 7 days ahead. When it’s all said and done, the video will live on your page like a published post. Good looks, Facebook!

For a full list of Premiere requirements, click here: http://bit.ly/2KBkxI7

Sources: Digital Trends and Marketing Land

Written by Chloe Chow