It’s certain to say that a trip to the United Arab Emirates is not complete without a little hotel hopping. A regional treasure, guests can expect the luxury hotels of the UAE to offer a superior level of hospitality and facilities. With celebrities like Usher visiting The Ritz-Carlton Ras Al Khaimah, Al Wadi Desert for a getaway and performers like Alicia Keys and Rita Ora arriving to Dubai for RedfestDXB, it’s clear the UAE knows how to do things like no other.

From Dubai to other surrounding cities, there is no shortage of travel consumers who are willing and able to spend significant amounts on luxury. With over 14 million tourists visiting Dubai each year, luxury hotels feature an international main dining restaurant. So, no matter which part of the world their guests are from or which part of the world they’d like to taste – it’s all made available to them. Dubai is a foodie’s paradise, with brunch being a favorite for both tourists and guests.

In other parts of the world, brunch is known as a meal between breakfast and lunch. However, brunch in Dubai doesn’t come close to fitting this definition. Simply put, it’s a dining indulgence taken to new heights and definitely not a breakfast or lunch. Each hotel has a different style and vibe, from family oriented to mid-day party, fine-dining experience to a day of entertainment, but what’s consistent is an all-inclusive feast of food and drinks, including luxurious champagnes and wines. Brunches kick off the weekend and usually run from 1- 4pm on a Friday – the first day of the weekend is Friday in the Gulf and this is the day where the drinks are really flowing.

Dubai is full of iconic experiences and a lot different than the touristy camel riding and desert safaris people expect to see. Dubai’s culture has adapted to the influences from around the world. With over 200 nationalities in Dubai alone, it’s truly a melting-pot of culture and experiences. Locals, residents and tourists are encouraged to share their experiences to create a digital story of the city by using #MyDubai.

If your brand is looking to reach the UAE market on social, we have extensive experience in the region and are here to help. Reach out and let’s chat.

Sources:, Dubai Department of Tourism and Commerce Marketing (DTCM), 2012 and Dubai Statistics Authority, 2012

Written by Nadia