This is the first in what’s to be a recurring series on “Context Over Dogma”; posts marked #NoFilter are brutally candid assessments of social media trends, best-practices, and industry watchdogging. Call it “truth-to-power”, call it “playing the fool”, but these are the places in which the team from Pandemic Labs will wax politically incorrect (read: more truthful) than an agency probably should.
Today’s topic comes from the recent news that Instagram will roll out an algorithmically-ranked newsfeed, forsaking the reverse chronological order that has, to date, ruled the user experience. Under the new system, which won’t roll out fully for at least another 6 months, posts with more relevance to a user (according to Instagram’s algorithm) will appear more prominently in the newsfeed, upon opening the app. So, the stuff you are more likely to engage with, or find interesting, is to appear at the top of your feed. A few things: