We here at Pandemic Labs are big fans of The Nerdist. Using the Watchtower Analytics platform, we took a hard look at their Facebook Page. View the infographic here, and read below to see what we found.

The Nerdist posts a lot of links. Many of those are Facebook posts announcing the release of a new episode of The Nerdist Podcast. That’s cool, guys. But consider posting a single photo (Of the guest? Of the scene while recording?) and linking to the new episode from the image’s caption. Your EdgeRank will improve, and your clickthroughs will follow suit.

Weekend posts from The Nerdist Facebook Page result in proportionally higher interaction numbers than posts on other days of the week. Don’t spam people with too much weekend content, but time your weekend posts so that you’re hitting folks at the right times. Finding those times depends on where in the world your Fans are. People the world over use Facebook at generally the same times. Those are: “before work”, “around lunch” and “after dinner / kids are put to bed”.

In previous blog posts, strategies for the development and deployment of smart Facebook fan acquisition campaigns have been outlined. In this post, we’re going to look at two houses, both alike in dignity. Using Watchtower Analytics, we analyzed the Facebooking of the two biggest comic book publishers out there. Here’s what we found.

Both brands lean heavily on the 12:00 pm Eastern posting time. This suggests a mechanical schedule that isn’t optimized for the times at which each brand receives proportionally higher engagement, as detailed below.

Both brands are neglecting the peak engagement times, as reported by Watchtower’s data. Note that on the infographic, we’re using GMT -4 when commenting on times of day. DC is posting most frequently on Wednesdays (for those that don’t know, that’s when new comics are released for sale each week), and Marvel posts primarily on Fridays (a less-than-stellar day in terms of engagement metrics)

Looks like you’re enjoying an extra 2.5 million interactions this month thanks to that NFC Championship win. The extra interactions brought your engagement rate up from a somewhat respectable 0.70% to a whopping 1.59%.

You’re approaching the Super Bowl and Facebook Page dominance, but there are still a few areas where you can improve. Most notably the timing of your content. Take a look at the graph below.

From www.dane101.com

Election time is here, and Pandemic Labs is marking the occasion with some good ol’ fashioned data.

You’ve probably noticed that we’ve been on a real data kick lately; that’s what having a tool like Watchtower will do to you.

If you’ve missed some of our other infographics, check them out here.

So we decided to compare the Facebook presences of our two Presidential Candidates and see how they stack up. The results are below. Have we correctly predicted the winner of the election? We’ll just have to wait and see.

Because the PR & Marketing departments are typically where social media campaigns tend to be managed, I’ll use the familiar terms of paid, owned and earned to contextualize how you should go about running a successful fan acquisition campaign on Facebook. If your brand places social media in the hands of the Sales team, you might replace these with terms like “calls”, “qualified leads” or “pipe-line”.

Start thinking about your Facebook Fans as your owned audience. Sure, you might pay for them; but rather than rent them (as you do with traditional advertising), once they opt in, you can consider that audience owned. Your messages can reach them in perpetuity, as long as you’re creative, non-obtrusive and provide them with value.