This morning, Instagram announced a new feature for the platform called Checkout. Checkout makes it quick and secure for users to buy the products they discover on Instagram.
Online shoppers watch out, this new feature is targeted towards you! Over the last year Instagram has introduced a number of updates simplifying things for users who love to shop, including in-feed product tags, product stickers in Stories and a shopping destination in the Explore feature. Instagram users revealed that they wanted more time and space before buying so Instagram made it easier to save and share products. Checkout enhances the shopping experience by making the purchase simple, convenient and secure. Users no longer have to navigate to the browser when they want to buy. Instagram has made it so each user has protected payment information in one place, so they can shop their favorite brands without needing to log in and enter their information multiple times. You now have the ability to just scroll through your Instagram feed, see something you like, then within just a few clicks it’s headed to your home. You don’t have to leave the app or visit some other site, it’s all right there.
Over the course of the coming weeks, people in the US will be able to use Checkout with brands such as Adidas, Burberry, Nike, and Warby Parker. Brands partnering with Instagram to utilize Checkout will be charged a selling fee. Being able to partner with Instagram on Checkout, will offer an elevated, seamless shopping experience for their audiences.
This is only the beginning for Instagram in terms of becoming a full-blown commerce business, they revealed that Checkout is just one part of their long-term investment in shopping and that they are excited to introduce even more ways for people to enjoy shopping on Instagram this year.
If your brand is interested in Checkout, reach out. We’ll get you set up!