The Pew Internet & American Life Project published a study of online video usage on July 25th, 2007. This report is free and has a remarkable wealth of data for anyone interested in social and viral media. This report not only shows the spread of online video as an entertainment medium, but also brings into focus the immense power of social media as a marketing tool.
Here is an excerpt from the report:
“The Pew Internet & American Life Project’s first major report on online video also shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them.”
You can view the full report on PEW’s website by clicking here.